KU officials: Jayhawk ‘too fun’ for official documents
By MARÁ ROSE WILLIAMS
The Kansas City Star
Like some of its neighboring college brethren, the University of Kansas is looking to establish a more formal image.
That means the KU Jayhawk will no longer adorn official letterheads, promotional banners or employee business cards because it is “too fun and informal,” said Paul Carttar, executive vice chancellor for external affairs.
“The letters KU represent our nickname,” Carttar said. “And the KU gets right to the heart of the matter.”
Only the school’s athletic department and the alumni association can use the Jayhawk on stationery and business cards. And that symbol also still will be on T-shirts, mugs, pennants and other items sold to promote school spirit.
At Kansas State University, the purple Wildcat can appear on business cards and stationery but only when it appears with K-State in purple lettering underscored by a purple bar containing “Kansas State University” in white letters.
University of Missouri-Columbia officials decided in 1980 that the official logo for business would be a stacked, gold MU on a black background. The Tiger, more closely associated with athletics, does not appear on business cards or stationery.
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after countless hours of research and creative design, ku has come up with a more professional logo:
[...] already documented how ukans had to find a “more professional” logo and they spent $90k to a consulting firm to find one. well..they did find one, the [...]
Pingback by Kutztown University (the real KU) and ukans’ stolen trajan font logo « who reads this? by Andy J. Biery — Wednesday, October 1, 2008 @ 11:02 pm